# 📚 Emmanest Blog Guide — How to Create and Publish Your Articles
You can create as many articles as you want on Shopify. It's included, free, and very simple. Here's how.
---
## 🏗️ Create your first article (5 minutes)
### Step 1 — Go to the blog section
1. Shopify admin → **Online Store** → **Blog posts**
2. The first time, Shopify has already created a default blog called "News".
3. Click on **"Add blog post"** in the top right.
### Step 2 — Fill in the article details
You will see a page with these fields:
| Field | What to put |
|---|---|
| **Title** | The exact title of your article (e.g., "Infant Reflux: 7 Tips to Soothe Your Baby..."). |
| **Content** | The body of the article. You can type directly or paste from a Word document. |
| **Excerpt** (optional) | Short phrase summarizing the article (appears in the list of articles). |
| **Featured image** | A photo (free from Unsplash) that illustrates the topic. |
| **Author** | Your name or "Emmanest". |
| **Visibility** | "Visible" to publish now, "Hidden" for draft. |
| **Blog template** | Leave "Article" as default. |
| **Blog** | "News" (default). |
| **Tags** | Keywords for the topic, separated by commas (e.g., `reflux, infant, parenting tips`). |
### Step 3 — SEO Optimization (essential)
At the very bottom of the page, in the **"Search engine listing preview"** section, click **Edit website SEO**.
| SEO Field | What to put |
|---|---|
| **Page title** | Same title as the article or a variation with a keyword. |
| **Meta description** | A 150-character phrase that makes people want to click. |
| **URL handle** | Short version of the title with hyphens, no accents. E.g., `infant-reflux-soothe-baby`. |
### Step 4 — Publish
Click **"Save"** in the top right. It's live.
The article will be accessible at: `emmanest.com/blogs/news/[url-handle]`
---
## 📋 20-Topic Roadmap for the Next 6 Months
Sorted by **SEO potential** (search volume / ease of ranking).
### Month 1 — Getting Started (easy topics, high volume)
**1. Infant Reflux: 7 Tips to Soothe Baby After Feeding**
> Target: infant reflux (6,600/month) · Article already prepared in file `blog-article-1-reflux-nourrisson.md`
**2. Baby Spit-up: When to Worry?**
> Target: baby spit-up (8,100/month) · Huge volume · Low difficulty
**3. Newborn Cocoon: What is it for, from what age?**
> Target: newborn cocoon (2,400/month) · Topic directly related to your product
**4. Baby Cries in the Evening: 5 Possible Causes**
> Target: baby cries in the evening (5,400/month) · Brings "worried parents" traffic
---
### Month 2 — Consolidation (related topics)
**5. How much milk to give baby by age?**
> Target: how much milk baby (4,400/month) · Utility topic that brings a lot of traffic
**6. Burping Baby Positions: Best Practices**
> Target: burping baby (1,900/month) · Natural link with your product (digestion)
**7. What to do when baby refuses the bottle?**
> Target: baby refuses bottle (3,600/month) · High volume, perfect audience
**8. At what age does baby roll over by themselves? Developmental milestones**
> Target: baby rolls over (4,400/month) · Good SEO + useful for positioning your message "up to 4-6 months"
---
### Month 3 — Expansion (targeted keywords)
**9. Inclined Plan for Baby: Useful or Dangerous? The Truth**
> Target: inclined plan baby (1,600/month) · Sensitive but key topic for your credibility
**10. Baby Ergonomic Pillow: 2025 Buying Guide**
> Target: baby ergonomic pillow (1,200/month) · Very related to your product, purchase intent
**11. 3D Mesh Fabric: Why it's great for babies**
> Target: 3D mesh fabric baby (answer to a specific question) · Highlights the quality of your product
**12. 10 Essentials for Baby's First Months**
> Target: baby essentials newborn (3,600/month) · Includes your pillow in a list
---
### Month 4 — Practical Topics (highly shared)
**13. How to wash a baby pillow cover without damaging it**
> Target: wash baby pillow cover (low volume but high conversion)
**14. Baby falls asleep on the pillow: what to do?**
> Target: very specific long-tail · Excellent for SEO and safety
**15. Infant GER vs. Spit-up: How to tell the difference**
> Target: infant GER (2,100/month) · Medical keyword, qualified audience
**16. Original Baby Shower Gift: 7 Ideas to Please New Parents**
> Target: original baby shower gift (3,200/month) · Highlights your pillow as a gift idea
---
### Month 5 — Long-tail (low competition, high click-through rate)
**17. My baby cries during feeding: 4 possible reasons**
> Target: very specific long-tail · Desperate audience = high conversion
**18. Anti-reflux pillow vs. baby positioner: which to choose?**
> Target: comparative · Audience ready to buy
**19. How to tell if baby has eaten enough: 5 signs**
> Target: baby eaten enough (1,600/month) · Super engaged audience
**20. Post-feeding routine: the ideal ritual for digestion**
> Target: baby feeding routine (low volume but perfect target)
---
## 📝 Universal Template for Your Articles
Copy this structure to save time:
```
TITLE (with main keyword)
[Intro 100-150 words]
- Greet the reader, identify their problem
- Reassure: it's common, normal, we'll help you
- Announce what the article will cover
H2: Understanding [the topic] in 2 minutes
[150 words of educational content for Google positioning]
H2: 1. [First tip]
[100-150 words with concrete example]
H2: 2. [Second tip]
[same]
H2: 3. [Third tip]
[same]
(... continue up to 5-7 tips)
H2: When to consult a professional
[List of warning signs = responsible positioning]
H2: In Summary
[Recap in a numbered list]
[CTA Button] → to /products/emmanest-baby-anti-reflux-pillow
[Short medical disclaimer]
```
**Target Length**: 1,200 to 1,500 words minimum (Google loves long, useful content).
---
## 🎯 SEO Rules to Follow in EVERY Article
1. **The main keyword must appear**:
- In the H1 title
- In the meta description
- In the URL handle
- In the first paragraph
- In at least one H2
- **Naturally**, never forced (Google penalizes stuffing)
2. **Include 2-3 internal links** in each article:
- At least 1 link to your product page
- 1-2 links to other articles on your blog (once you have them)
3. **Use images**:
- 1 mandatory featured image
- 2-3 intermediate images if possible (free Unsplash)
- **Always** include a descriptive ALT text
4. **Clear structure**:
- Only 1 H1 (the title)
- Several H2s (main sections)
- H3s if needed (sub-sections)
5. **Conclude with a CTA**: a clear button or link to your product. Without it, the reader reads and leaves without buying.
---
## ⚡ Time-Saving Tips
### Quick Method (30 min per article)
1. **Choose a topic** from the roadmap.
2. **Type your topic into Google**: look at the first 3 results. Note the sections (H2s) they cover.
3. **Write a draft** following the template above, covering the same points + 1-2 unique angles.
4. **Ask me to review/improve**: send me the draft here, I'll optimize it for SEO and style.
5. **Paste to Shopify**, publish.
### Pro Method (1-2 hours per article)
1. In-depth research (medical sources, testimonials).
2. Detailed outline.
3. Full writing.
4. Review + SEO optimization.
5. Featured image + 2-3 images in the body.
6. Publication.
### Delegated Method (to me)
I can write a complete article for each topic on the roadmap. You tell me the topic, and I'll deliver it ready to publish.
---
## 📊 Suggested Publication Schedule
**Ideal**: 1 article per week for 6 months.
**Realistic**: 1 article every 2 weeks.
**Minimum**: 1 article per month.
**Month 1**: Article 1 + Article 2
**Month 2**: Article 3 + Article 4
... and so on.
For each article, repost:
- On your Instagram page (story + post)
- In the newsletter (when you have one)
- In parent Facebook groups (without spam, as a helpful response)
---
## 🚀 To Get Started Today
1. Open the `blog-article-1-reflux-nourrisson.md` file I already gave you.
2. Follow the publication instructions.
3. Publish your first article.
4. Come back to me for topic #2 — I can write it for you if you want.
---
**When you want me to write the next article**, just tell me the topic number in the roadmap (e.g., "write article #3"), and I'll deliver a ready-to-publish draft of 1,200-1,500 words in 5 min.
